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Reigning Champ x District Vision Campaign

District Vision for Reigning Champ

As a result of our ongoing partnership with District Vision, we present an exclusive capsule of performance eyewear inspired by the origins of our classic athletic uniform. Grey, Navy, and Black have remained our core palette since Reigning Champ’s inception in 2007. And as we continue to build upon a collection of icons, we apply this colour story to a trio of District Vision’s signature sports frames: the Junya Racer, Nagata Speed Blade and Keiichi Standard.

Engineered and developed in Japan, each limited-edition frame features a custom-tinted D+ gradient lens intended for various performance conditions. We wear tested each frame extensively on city roads, cross-country trails, and the velodrome track with the help of three elite Canadian athletes currently training on the west coast.

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Reigning Champ x District Vision Campaign
Reigning Champ x District Vision Campaign
Reigning Champ x District Vision Campaign

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