Introducing a new collection from adidas Athletics and Reigning Champ, combining innovation and craftsmanship to move the game forward.

The latest release for men and women is highlighted by a Primeknit Ultra Boost and mesh Alpha Bounce with authentic leather accents.

A lineup of cutting-edge Primeknit apparel will also release throughout the month of April. Made with a proprietary yarn blend that increases durability and mobility, Primeknit is engineered to provide unrivalled comfort.


The Reigning Champ x adidas Athletics Ultra Boost and Alpha Bounce will be available on Friday April 7th at 7 a.m. PST / 10 a.m. EST on reigningchamp.com.

The collection will also release at Reigning Champ’s Vancouver and Toronto flagship stores at 10 a.m. local time.