REIGNING CHAMP BY JIDE OSIFESO SEASON 3
Season Three with designer and collaborator, Jide Osifeso, remains centered around ideas of modern utility, exploring form through function.
Osifeso notes, “As in seasons’ past, we start with a fair amount of complexity and then strip down designs to only what is needed. The line in its current form and onward is somewhat of the RC concept car, but it’s RC none the less.” That dynamic pushes the collaboration forward with each offering. Leveraging Reigning Champ’s expertise in materials and manufacturing, he continues to reinterpret classic athletic wear by playing freely with shape, texture, and layering in unconventional ways.
This season’s campaign, produced once again by lauded Nigerian photographer Stephen Tayo, is shot on location in the city of Lagos, inspired by the diverse style and familial culture of everyday people in his hometown.
This limited release is now available through reigningchamp.com, Reigning Champ retail stores, and select stockists worldwide.