Everlast x Reigning Champ
A collaboration between two heavyweights. Everlast, an undisputed leader of the fight game since 1910, partners with Reigning Champ to celebrate the classic sport of boxing with a range of vintage-inspired sportswear. Available for women and men, the collection combines Reigning Champ’s signature fabrics and manufacturing with Everlast's iconic athletic heritage.
Designed and manufactured in Vancouver, the Everlast x Reigning Champ capsule features our custom-developed Heavyweight Terry and Midweight Jersey fabrics intermixed with Everlast’s trademark design details. The use of classic logo graphics, contrast flatlock stitching, and satin applique paneling harkens back to the brand’s 100-year-old history.
The Everlast x Reigning Champ campaign revolves around former national amateur fighter and current Director-at-Large of Boxing BC, Ivy Richardson. Once a provincial Lightweight Champion and Golden Gloves winner, she now splits her time as a boxing coach, certified trainer, community advocate, and founder of Team 700 — British Columbia’s first indigenous competitive youth boxing team.
Ivy dedicates herself to the pursuit of achieving wellness through movement, a personal initiative that is rooted in uplifting her surrounding First Nations community.