Inspired by the culture of sport, Reigning Champ crafts premium apparel with a focus on pinnacle materials, quality manufacturing, and an ethos of understated simplicity.

Founded in 2007 in Vancouver, BC, Reigning Champ’s roots are intertwined with the history of its manufacturing arm, CYC Design Corporation. Originally established in 1996 to serve the Japanese market, CYC became a trusted sourcing and manufacturing partner for emerging brands across the Pacific. 

Through its work with leading industry pioneers and the launch of its own lines, most notably the cult menswear label wings+horns, the company honed an expertise in material and make. This foundation has allowed Reigning Champ to push the boundaries of athletic wear—honouring its heritage while innovating for the future.

Guided by our philosophy, “Respect the Details. Master Simplicity,” we are dedicated to crafting a timeless uniform for the everyday arena, with uncompromising standards and an attention to detail and construction that always serve as the catalyst for form.