If you reside in the US, please review the Privacy Policy (US).

If you reside outside the US and Canada, please review the Privacy Policy (INT).

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Privacy Policy (US)

This Privacy Policy was last updated on October 5, 2026:

Your privacy is important to Reigning Champ Enterprises Inc. and/or affiliated companies that provide administrative, operational, legal, technology, customer support and other services (“Reigning Champ”, “we”, “us” or “our”). This Privacy Policy describes how Reigning Champ handles personal information that we collect through:

• our websites and other digital properties that link to this Privacy Policy;
• our brick-and-mortar retail stores;
• orders that we fulfill for our partners;
• our surveys and other consumer research activities;
• our promotions, sweepstakes, and contests;
• our marketing activities, including when you sign up for our newsletters;
• our client support team, which may be online, by telephone or SMS or in person service; and
• our social media accounts.

We refer to our activities described above collectively as the “Services”.

For more information about your privacy rights:

• If you are a California resident, see the Notice to California Residents.
• If you are a resident of Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, see the Notice to Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia Residents.
• If you are a Nevada resident, see the Notice to Nevada Residents.

Your Acknowledgement

When you provide Reigning Champ with your personal information, you acknowledge Reigning Champ's collection, use, disclosure, and retention of your information in accordance with this Privacy Policy and as otherwise permitted by law.

Table of Contents

 

1.      Personal Information Reigning Champ Collects

2.      Cookies and Similar Technologies

3.      How Reigning Champ Uses Your Personal Information

4.      How Reigning Champ Shares Your Personal Information

5.      Your Choices

6.      Social Networking, Other Sites and Services

7.      Retention, Location and Security of Your Personal Information

8.      Cross-Jurisdictional Data Transfer

9.      Accuracy of Personal Information

10.     Children's Privacy

11.     Employment

12.     Changes to this Privacy Policy

13.     Contacting Reigning Champ’s Chief Privacy Officer

14.     Notice to California Residents

15.     Notice to Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia Residents

16.     Notice to Nevada Residents

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1. Personal Information Reigning Champ Collects

Information you provide to us. Personal information you may provide to us through the Services or otherwise includes:

• Contact Data, such as your first and last name, email address, billing and mailing addresses, and phone number when you purchase products or services from us (including at a Reigning Champ retail store or through a Reigning Champ website), contact us, including by phone, email or text, or when you create an online account with us through the Reigning Champ website.
• Profile Data, such as your username and password that you set to establish an online account with us, age, date of birth, photographs, saved items in your cart, links to your profiles on various third-party sites, interests, preferences, and information about your participation in our events, promotions, sweepstakes, contests, or surveys.
• Communications that we exchange, or you share or publish (and data created from such communications including transcripts, summaries) and other records generated through automated tools, including when you communicate with us with questions, feedback, or otherwise, including through our client support team, online chat services, and on social media, such as through direct messages or public posts. We may record our conversations, including telephone conversations. When you call us, we may use machine learning tools to help us understand if your experience is positive or not. Any communications through our online chat services or telephone may also be monitored or recorded for quality assurance and other purposes as described in this Privacy Policy. Please do not use our online chat services or have telephone conversations with us if you do not want us to monitor or record those communications.
• Research Data that you provide when you agree to participate in our surveys or research activities, such as your survey responses, profession, interviews, workshops, and audio and/or video that we record about you or captures of your device’s screen in relation to such surveys and research activities.
• Payments and Transactional Data, such as the information needed to complete your orders on or through the Services (including name, phone number, credit card information, bank account number, billing and shipping information and your purchase history). If you request a tax exemption that requires us to obtain proof of your entitlement, we may obtain a copy of that proof of entitlement, which may include your identification, photograph and signature.
• Marketing Data, such as your preferences for receiving communications about our products, services, events, promotions and newsletters and similar messages, and details about how you engage with our communications.
• Job Application Data, such as professional credentials and skills, educational and work history, LinkedIn profile page, personal website, authorization to work in the U.S., immigration status, criminal history, and other information that may be included on a resume or curriculum vitae as well as in a cover letter. This may also include diversity information that you voluntarily provide.
• Other Information that we may collect which is not specifically listed here which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Third-Party Sources. We may combine personal information we receive from you with personal information we obtain from other sources, such as:

• Public Sources, such as social media platforms, publications, and news sites.
• Business and Marketing Partners, such as marketplaces including Instagram, joint marketing partners, event co-sponsors, influencers, promoters who participate in our affiliate marketing programs, and partners that enhance the consumer experience based on your interactions with Reigning Champ and other brands.
• Data Providers, such as information services, demographic data providers, analytics providers, and data licensors that provide demographic, behavioural, or other information about our users. 
• Users of the Services, who can purchase products or services (including gift cards) for others, share a product or article with others, refer a friend, or otherwise share contact information of others with us.
• Third-Party Platforms, such as Shop by Shopify, that you use when you browse or shop Reigning Champ. This data may include your username, profile picture, and other information associated with your account on that third-party service that is made available to us based on your account settings on that service.

Automatic Data Collection. We, our service providers, and our business partners such as Meta Platforms, Inc., Google LLC, and TikTok Inc. (US), may use Cookies and Similar Technologies to automatically log information about you, your computer or mobile device, and your activity over time on our websites and other sites and online services, such as:

• Device Data, such as your computer or mobile device operating system type and version number, manufacturer and model, browser type, screen resolution, IP address, unique identifiers, the website you visited before browsing to our website, general location information such as city, state or geographic area.
• Online Activity Data, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, information or content you submit or share using our chat feature or during a call with us, access times, and duration of access. We and our service providers may collect this data in the form of session replays, (also known as session recordings), which recreate your interactions with our website or chat or call transcripts.
• Security Camera Footage and Photos from our stores and offices.

Information About Others. We may also collect information about you from others who know you like your family or friends such as when they want to ship a product (including gift cards) to your address. For example, to send the package, we’d need them to tell us your name, email, mailing and shipping addresses. We may also collect information about you from family or friends if they send you a link to a product or article on the Reigning Champ website. If you provide us with information about your family or friends, please make sure you have their consent to and remind them to review our Privacy Policy which describes how we use their information.

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2. Cookies and Similar Technologies

Reigning Champ's websites, online services, email messages, and advertisements may use cookies and similar technologies, such as web beacons, pixel or gif tags, and action tags. Those technologies collect information that helps Reigning Champ operate our website (including carts, checkout and remembering your cookie choices), keep our website secure and prevent fraud, improve products and services, measure site use and advertising performance (including crediting affiliate partners), personalize content and advertising to improve products and services, is used for advertising, provides measurement services, facilitates customer communications, and improves the shopping experience.

For example, Reigning Champ may use information collected through cookies and similar technologies to recognize the user of Reigning Champ's websites and supplement our profile for that user, determine a user's general location to tailor the website content to that user's location, track use of the websites, offer personalized web page content, information and advertisements, and otherwise facilitate and improve the customer experience. You may choose to decline or disable cookies if your web browser permits, but doing so may affect your ability to access or use certain features of Reigning Champ's websites. For more information on how to disable cookies, see Section 5 below.

Reigning Champ may use web beacons, pixel or gif tags, and action tags to confirm that email messages have been delivered and opened. You may opt-out of receiving emails in accordance with this Privacy Policy.

We use chat technologies, such as those provided by third parties such as Gladly, to operate chat features on the Services that you can use to communicate with us. We, Gladly, and other third party service providers that facilitate chat, customer support, transcription and communication management services may access, and use information described in the Automatic Data Collection section above, and other personal information you share through online chats or calls with us (including for example to generate transcripts, summaries, quality assurance records and service analytics for our support team), for the purposes described in this Privacy Policy.

We also use session-replay technologies, such as those provided by Microsoft Clarity that employ software code to record users’ interactions with the Services in a manner that allows us to watch video replays of those user sessions. The replays include users’ clicks, mobile app touches, mouse movements, scrolls and keystrokes/key touches during those sessions. These replays help us diagnose usability problems and identify areas for improvement. You can learn more about Microsoft Clarity at https://clarity.microsoft.com/ and https://privacy.microsoft.com/en-us/privacystatement, and you can opt-out of session recording by Microsoft Clarity by following the instructions found at https://docs.microsoft.com/en-us/clarity/faq.

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3. How Reigning Champ Uses Your Personal Information

We use your personal information for the following purposes or as otherwise described at the time we collect it:

To Provide Services. We use your personal information to:

• provide and operate the Service and our business, including our affiliate marketing program;
• evaluate and enter into a business relationship with you, including for you to provide us with services related to our business;
• improve the Services and our business, including in response to trends, patterns, feedback, and sentiments expressed on social media or directly to us and by analyzing transcripts and summaries and other customer interaction data;
• establish and maintain your user profile on the Service, including tracking your orders, purchase history, and shipments and sending you reminders of items left in your shopping cart;
• verify the types of taxes to apply to your purchases;
• remember devices from which you have previously logged in;
• communicate with you about the Services, including by sending announcements, updates, security alerts, and support and administrative messages;
• understand your needs and interests, and personalize your experience with the Services and our communications such as by using your location information to determine your language preferences or display accurate date and time information;
• provide support for the Services, respond to your requests, questions and feedback, including through the Reigning Champ Customer Support team and chat services, evaluate your satisfaction with the Service, and to otherwise administer our relationship with you (i.e. for the purpose of service provision as well as to improve our services as further explained below); and
• fulfill a purpose with your consent.

We may combine your personal information collected through various sources, including information collected at Reigning Champ's retail stores and through Reigning Champ's websites, and information obtained from other sources such as to enhance and personalize your shopping experience on our websites, and to facilitate product returns. We may also use providers that use artificial intelligence or machine learning to analyze the data including for communication summarization, personalization, customer service optimization, behavioral analysis, and business analytics.

Research and Development. We may use your personal information for research and development purposes, including to analyze and improve the Service and our business. As part of these activities, we may create aggregated, deidentified or anonymized data from personal information we collect. We make personal information into deidentified data by removing information that makes the data personally identifiable to you. We may use this deidentified data or anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Services and promote our business. For example, if we learn that most users use mobile devices, we might wish to expand on that feature.

Marketing and Advertising. We and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes:

• Direct Marketing. We may send you Reigning Champ-related or other direct marketing communications as permitted by law. You may opt-out of our marketing communications as described in the Opt-Out of Marketing Communications section below.
• Interest-Based Advertising. We may contract with third-party advertising and social media companies, such as Meta Platforms, Inc., Google LLC, and TikTok Inc. (US), to display ads on the Services and other online services. These companies may use cookies and similar technologies to collect information about you (including the device data, online activity data and/or coarse geolocation data described above) and your interaction over time across the Services, other online services, and with our communications, and use that information to serve ads that they think will interest you. This is called interest-based advertising. When we collect information from you for this type of advertising, we may convert certain information, like email addresses or phone numbers, into identifiers used for advertising purposes. We may also share hashed identifiers and information about our users, including information collected online and in-store, with these companies to facilitate interest-based advertising to those or similar users on other online platforms. You can learn more about your choices for limiting interest-based advertising in the Advertising Choices section below.

Manage Recruiting and Process Employment Applications. We may use personal information, such as information submitted to us in a job application, to facilitate our recruitment activities and process employment applications, such as by evaluating a job candidate for an employment activity, and monitoring recruitment statistics.

Compliance and Protection. We may use your personal information to:

• comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;
• protect our, your, or others’ rights, privacy, safety, security, or property (including by making and defending legal claims and security monitoring in our stores that involves video recording);
• audit our internal processes for compliance with legal and contractual requirements and internal policies;
• enforce the terms and conditions that govern the Services including our Terms of Service, and other legal terms and policies; and
• prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft.

In addition to the above, (1) applicable laws may require or permit that we process your personal information for specified purposes; this Privacy Policy should not be read as limiting our right to do so; and (2) we may use information that has been de-identified to the extent permitted by applicable law.

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4. How Reigning Champ Shares Your Personal Information

We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection:

Affiliates. Our corporate affiliates for the provision of our products and Services consistent with this Privacy Policy.

Suppliers and Service Providers. Companies and individuals that provide services on our behalf or help us operate the Service or our business (such as IT, hosting, payment processing services, customer relationship management and support, chat and call services, print and mail fulfillment, order fulfillment and shipping, data/document storage and management, email delivery, marketing, analytics, fraud detection, event management services, provides measurement services, promotions, sweepstakes, contests and surveys).

Financial Services Companies. Companies that check your credit and offer financing for your purchases if you choose to use them. These companies may use your information in accordance with their privacy policy.

Payment Processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processors. These payment processors may use your payment data in accordance with their privacy policies.

Advertising Partners. We may share your personal information with third-party advertising companies for the interest-based advertising purposes described above.

Professional Advisors. Professional advisors, such as lawyers, accountants, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.

Authorities and Others. Law enforcement, government authorities, courts, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.

Business Transferees. Relevant participants in business transactions (or potential transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale, or other disposition of all or any portion of the business or assets of, or equity interests in, Reigning Champ or our affiliates (including, in connection with a bankruptcy or similar proceedings).

Business and Marketing Partners. Third parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services (including influencers and promoters who participate in our affiliate marketing programs), whose products or services may be of interest to you, or whose tools are integrated into our Service and enhance the consumer experience based on past consumer activity.

Third-Party Platforms. If you use a third-party platform such as Shop by Shopify to browse Reigning Champ or make a purchase, or otherwise link your Services account to, a third-party platform, we may share your personal information with that third-party service. The third party’s use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service.

Other users and the public. You can choose to make some of your profile information visible to the public. Information visible to the public can be collected and used by them, including being cached, copied, screen captured or stored elsewhere (e.g., search engines). We are not responsible for any such use of such information.

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5. Your Choices

You have the following choices with respect to your personal information. If you are a resident of California or certain other states, see additional information in the notices in Sections 14, 15, and 16 below.

Delete Your Personal Information. You can request that we delete the personal information we process about you, by emailing your request to privacy@reigningchamp.com.

Access or Update Your Information. If you have registered for an account with us, you may review and update certain account information by logging into the account on the website.

Opt-Out of Marketing Communications. You may opt-out of marketing-related messages by using the applicable self-service unsubscribe procedure (for example, by clicking an unsubscribe link in an email or adjusting your website user account preferences), or by contacting us at support@reigningchamp.com or at 1-833-375-7294. From time to time, Reigning Champ may use your personal information to communicate with you regarding important matters, such as information about your purchases or updates to Reigning Champ's Privacy Policy or the Terms of Service  that govern Reigning Champ's websites. Because that information is important, you may not opt-out of receiving these communications.

Cookies. Most browsers and operating systems let you remove and/or stop accepting cookies and similar technologies from the websites you visit and the apps you use. To do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Services and it may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit https://allaboutcookies.org/. We use Google Analytics, including the Google signals feature, to help us understand user activity and patterns on the sites. You can learn more about Google Analytics cookies at https://developers.google.com/analytics/resources/concepts/gaConceptsCookies and about how Google collects and processes your data at https://policies.google.com/technologies/partner-sites. You can prevent the use of Google Analytics relating to your use of our sites by downloading and installing a browser plugin available at https://tools.google.com/dlpage/gaoptout?hl=en.

Local Storage. You may be able to limit use of HTML5 cookies in your browser settings. Unlike other cookies, Flash-based local storage cannot be removed or rejected via your browser settings, but you can adjust the settings of your Flash player to block it. Blocking Flash storage may impede the functionality of Flash applications, including those employed by the Services. For more information on Flash local storage visit https://www.adobe.com/products/flashplayer/end-of-life.html.

You can also manage your cookie preferences on the website (including for cookies relating to advertising) by visiting Manage Cookies.

Advertising Choices. You can limit use of your information for interest-based advertising by:

• Browser Settings. Blocking third-party cookies in your browser settings.
• Privacy Browsers/Plug-Ins. By using privacy browsers or ad-blocking browser plug-ins that let you block tracking technologies.
• Platform Settings. Certain advertising partners offer opt-out features that let you opt-out of use of your information for interest-based advertising:
  • Google: https://adssettings.google.com/
  • Facebook: https://www.facebook.com/about/ads
  • Pinterest: https://www.pinterest.com/settings/
  • TikTok: https://www.tiktok.com/privacy/ads-and-your-data/
• Ad Industry Tools. Opting out of interest-based ads from companies participating in the following industry opt-out programs:
  • Network Advertising Initiative: https://thenai.org/opt-out/
  • Digital Advertising Alliance:
    • You may visit the DAA Webchoices tool at www.aboutads.info to learn more about interest-based advertising and how to opt out of this advertising on websites by companies participating in the DAA self-regulatory program.
    • If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices exercised through the DAA tool(s). Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests.
• Mobile Settings. Using your mobile device settings to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes. You may change your consent in your device settings.

Declining to Provide Information. We need to collect personal information to provide certain services, such as your address to ship a product. If you do not provide the information requested, we may not be able to provide those services.

Declining to Use Our Online Chat Services. Any communications through our online chat services may be monitored or recorded for quality assurance and other purposes as described in this Privacy Policy. Please do not use our online chat services if you do not want us to monitor or record those communications.

Third-Party Platforms. If you access Reigning Champ through a third-party platform such as Shopify, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.

Please note that we also may work with companies that offer their own opt-out mechanisms or do not participate in the opt-out mechanisms described above. We do not control those mechanisms and even after using these opt-out mechanisms, you may receive interest-based advertising from other companies.

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6. Social Networking, Other Sites and Services

When you use certain aspects of Reigning Champ's websites or other services, or post information to other social networking sites, for example, there may be links to Reigning Champ's social media, such as Facebook or X (formerly Twitter) pages or you may be able to "like" a product on your Facebook account or "pin" a product on your Pinterest account, the information that you post or share in connection with these third-party sites is visible to other persons and can be read, collected, used, and disclosed by other persons, including to send unsolicited messages. In such cases, you will be leaving Reigning Champ's website and going to the third party's website. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or other online services that are not associated with us. Any information you provide or post to such third-party social-networking sites and other sites is governed by their own privacy policies, which you may read on the applicable site. You are solely responsible for the information that you choose to post or share in those situations. Reigning Champ has no control over, or responsibility or liability for, the use, disclosure, and retention of the information that you disclose in those situations, and the use, disclosure, and retention of the disclosed information is not subject to this Privacy Policy. Please be careful when disclosing your information in those situations.

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7. Retention, Location and Security of Your Personal Information

Reigning Champ retains your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy or such longer retention period as may be required or permitted by applicable law.

Reigning Champ will store and process your personal information in Canada, the United States, and other countries. The laws of other countries regarding the collection, use, disclosure, and retention of personal information may be different from the laws of the United States. The disclosure of your information in accordance with this Privacy Policy may result in your personal information being transferred outside of the United States.

Reigning Champ employs safeguards - including administrative, technical and physical measures - that are designed to protect information we maintain from unauthorized access, collection, use, disclosure, disposal, or similar risks. While Reigning Champ uses efforts aimed at protecting your information, no method of transmission over the Internet, or method of electronic storage, is 100% secure, and therefore, Reigning Champ cannot guarantee absolute security of your personal information.

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8. Cross-Jurisdictional Data Transfer

Information submitted by you through our websites is collected and maintained in the United States, Canada and other countries, regardless of the geographic location or country where the information originated.

By providing us with your personal information, you acknowledge and agree that such personal information may be transferred to other jurisdictions for processing and storage, where laws regarding the protection of personal information may be less stringent than the laws in your jurisdiction. If you do not consent to your information being collected and maintained in the United States, Canada and other countries, then you should not enter such information through our websites.

Further, such personal information may be accessible to law enforcement, national security authorities, and the courts of such jurisdictions in accordance with applicable law.

Reigning Champ offers a website targeted to Canada and to the United States. If you access either site from any other country, it may not be suitable or appropriate and may not comply with your local laws (such as laws relating to default cookie settings).

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9. Accuracy of Personal Information

You can help us maintain the accuracy and completeness of your information (including your Reigning Champ account information) by notifying us of any changes to your information. You may update your Reigning Champ account information through our websites, Reigning Champ Customer Support, or at a retail location.

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10. Children's Privacy

Reigning Champ does not knowingly collect personal information from children who are under 13 years of age without the consent of their legal guardian. Please immediately contact Reigning Champ's Chief Privacy Officer at one of the addresses noted below under Contacting Reigning Champ’s Chief Privacy Officer if you believe that Reigning Champ has unintentionally collected personal information from a child under 13 years of age without the consent of their legal guardian. If Reigning Champ learns that it has inadvertently collected personal information from a child under 13 years of age without the consent of their legal guardian, Reigning Champ will use reasonable efforts to delete that information from its systems (except to the extent that retention of the personal information is required or permitted by applicable law).

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11. Employment

Reigning Champ may use and disclose your personal information to administer and process your application for employment with Reigning Champ and related matters. If we hire you, please see the applicable privacy notice (such as the Employee Privacy Policy) for more information on how we handle your personal information.

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12. Changes to this Privacy Policy

Reigning Champ may change this Privacy Policy from time to time, in which case we will notify you by posting a new version of this Privacy Policy on Reigning Champ's website at . In some cases, we may also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via email or another manner through the Services. Any modifications to this Privacy Policy will be effective upon our posting or as otherwise indicated at the time of posting on Reigning Champ’s website at www.reigningchamp.com. In all cases, your continued use of the Services after the posting of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy.

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13. Contacting Reigning Champ’s Chief Privacy Officer

If you have any comments or questions about this Privacy Policy or your personal information, please contact Reigning Champ's Privacy Compliance Officer by mail: Reigning Champ - Chief Privacy Officer, 675 6th Avenue, 5th Floor, New York, NY, 10010, or email: privacy@reigningchamp.com.

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14. Notice to California Residents

Scope. This section applies only to California residents. It describes how we collect, use, and share Personal Information of California residents when we act as a “business” as defined under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 and its implementing regulations (collectively, “CCPA”), and their rights with respect to their Personal Information. For purposes of this section, “Personal Information” has the meaning given in the CCPA but does not include information exempted from the scope of the CCPA. In some cases, we may provide a different privacy notice to certain categories of California residents, in which case that notice will apply instead of this section.

Your California Privacy Rights. As a California resident, you have the rights listed below. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.

• Know/Information. You can request information about the categories of Personal Information that we have collected; the categories of sources from which we collected Personal Information; the business or commercial purpose for collecting, sharing, and/or selling Personal Information; the categories of any Personal Information that we sold or disclosed for a business purpose; and the categories of any third parties with whom Personal Information was sold, shared, or disclosed for a business purpose.
• Access. You can request a copy of the Personal Information that we have collected about you.
• Correction. You can ask us to correct inaccurate Personal Information that we have collected about you.
• Deletion. You can ask us to delete the Personal Information that we have collected from you.
• Opt-out. Please note that if you opt out of certain practices, we may be unable to provide you with some services.
  • Opt-out of sharing for targeted advertising purposes. You can opt-out of certain sharing activities for targeted advertising (also known as interest-based advertising) purposes.
  • Opt-out of the “sale” of Personal Information. You can opt-out of the “sale” of your Personal Information. We do not “sell” your Personal Information except to the extent that use of the interest-based advertising services described above constitutes a “sale” under the CCPA.
• Nondiscrimination. You are entitled to exercise the rights described above free from discrimination as prohibited by the CCPA.

Exercising your right to information/know, access, correction, and deletion.

• calling us toll free at 1-833-375-7294
• emailing privacy@reigningchamp.com

Exercising your right to opt-out of sharing or “sales” for targeted advertising purposes. While we do not sell Personal Information for money, like many companies, we use services that help deliver interest-based ads to you as described above. The CCPA may classify our use of some of these services as “selling” your Personal Information to, or “sharing” your Personal Information with, the advertising partners that provide the services from which you have the right to opt-out. You can submit requests to opt-out of tracking for selling/sharing/targeted advertising purposes on the website here. Your request to opt-out will apply only to the browser and the device from which you submit the request.

Opt-out Preference Signals: You can also broadcast the Global Privacy Control (GPC) to opt-out for each participating browser system that you use. Learn more at the Global Privacy Control website. Certain other mechanisms or technologies may be used to signal your opt-out preferences to entities that process personal information. To the extent that we are able to recognize these signals and they are legally sufficient, we process these signals as requests to opt out of processing for (i) sales of personal information and/or (ii) sharing personal information for targeted advertising. Depending on the signal you select, the opt-out may apply to only certain interactions, such as on a specific browser or device. You may select and install a mechanism or technology to send opt-out preference signals of your choice per the provider’s instructions.

Verification of identity. We may need to verify your identity in order to process your information/know, access, correction, or deletion requests and reserve the right to confirm your residency. To verify your identity, we may require government identification, a declaration under penalty of perjury, personal identifiers we can match against information we may have collected from you previously, confirmation of your request using the email or telephone account stated in the request, or other information, where permitted by law. You will not be required to create an account with us to submit a request or have it fulfilled.

Authorized agents. Your authorized agent may be able to make a request on your behalf. However, we will need to verify your authorized agent’s identity and authority to act on your behalf. We may require a copy of a valid power of attorney given to your authorized agent pursuant to applicable law. If you have not provided your agent with such a power of attorney, we may ask you to take alternate steps permitted by law to verify that your request is authorized, such as by providing your agent with written and signed permission to exercise your rights on your behalf, the information we request to verify your identity, and confirmation that you have given the authorized agent permission to submit the request.

Sales. We do not “sell” Personal Information as defined by the CCPA and have not sold Personal Information in the preceding 12 months except to the extent that use of the interest-based advertising services described above constitutes a “sale” under the CCPA. We do not have actual knowledge that we have sold or shared the Personal Information of California residents under 16 years of age.

Retention. The criteria for deciding how long to retain Personal Information is generally based on whether such period is sufficient to fulfill the purposes for which we collected it as described in this notice, including complying with our legal obligations. Once the retention period expires and if not otherwise required to retain information by law, we will delete or de-identify personal information.

Deidentification. We do not to attempt to reidentify deidentified information derived from Personal Information, except for the purpose of testing whether our deidentification processes comply with applicable law.

Personal Information that we collect, use, and disclose. The chart below summarizes the Personal Information we collect by reference to the categories of Personal Information specified in the CCPA (Cal. Civ. Code §1798.140) and describes our practices currently and during the 12 months preceding the effective date of this Privacy Policy. The terms in the chart refer to the categories of information, purposes, and third parties described above in this Privacy Policy in more detail. Information you voluntarily provide to us, such as in free-form webforms, may contain other categories of Personal Information not described below. In addition to the disclosures described in the chart below, we disclose Personal Information as described in the How Reigning Champ Shares Your Personal Information section above.

For information about the categories of sources of this information, see the section above entitled Personal Information Reigning Champ Collects.

For information about the purposes for collecting, using, and disclosing personal information, see the section above entitled How Reigning Champ Uses Your Personal Information.

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15. Notice to Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia Residents

Scope. This section applies only to residents of Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia (collectively, “Certain States”) and only to the extent applicable to you. It describes how we collect, use, and share Personal Data of Certain States' residents in our capacity as a covered business under the relevant state consumer privacy laws (“State Privacy Laws”) and your rights with respect to that Personal Data. For purposes of this section, the term “Personal Data” has the meaning given in State Privacy Laws as applicable but does not include information exempted from the scope of these laws.

Your privacy rights. As a resident of Certain States, you have some or all of the rights listed below. However, these rights are not absolute, and we may decline your request as permitted by law. You can ask to appeal any denial of your request in the same manner through which you may submit a request.

• Access. You can request confirmation on whether we are processing your Personal Data and/or a copy of the Personal Data that we have collected about you.
• Correction. You can ask us to correct inaccurate Personal Data that we have collected about you.
• Deletion. You can request that we delete the Personal Data we have obtained about you or that you have provided to us.
• Opt-out of processing for targeted advertising purposes. You can opt-out of certain processing activities for targeted advertising (also known as interest-based advertising) purposes.
• Opt-out of profiling. If we process your Personal Data for profiling purposes as defined by applicable State Privacy Laws, you can opt-out of such processing.
• Non-discrimination. You have the right to be free from discrimination for exercise of any of the above rights as prohibited by State Privacy Laws.

Exercising your right to access, correction, and deletion, and opt-out of profiling.

• calling us toll free at 1-833-375-7294
• emailing privacy@reigningchamp.com

Exercising your right to opt-out of processing for targeted advertising purposes. You can submit requests to opt-out of processing for targeted advertising purposes for the website here.

Authentication. We may need to verify your identity in order to process your access, correction, or deletion requests and reserve the right to confirm your residency. To verify your identity, we may require government identification, a declaration under penalty of perjury, authentication into your Services account, personal identifiers we can match against information we may have collected from you previously, confirmation of your request using the email or telephone account stated in the request, or other information, where permitted by law and as consistent with requirements in law.

Authorized agents. Your authorized agent may be able to make a request on your behalf. However, we will need to verify your authorized agent’s identity and authority to act on your behalf. We may require a copy of a valid power of attorney given to your authorized agent pursuant to applicable law. If you have not provided your agent with such a power of attorney, we may ask you to take alternate steps permitted by law to verify that your request is authorized, such as by providing your agent with written and signed permission to exercise your rights on your behalf, the information we request to verify your identity, and confirmation that you have given the authorized agent permission to submit the request.

Additional information for Colorado residents.

• Sensitive Personal Data. We do not have actual knowledge that we have processed the Personal Data of Colorado residents under 13 years of age or the Sensitive Personal Data, as that term is defined by the Colorado Privacy Act (“CPA”), of Colorado residents.
• Profiling We do not engage in profiling, as defined by the CPA, in furtherance of decisions that produce legal or similarly significant effects.
• Exercising your rights. You may exercise your rights under the CPA by contacting us at 1-833-375-7294 or privacy@reigningchamp.com.

Additional information for Nebraska and Texas residents.

• Exercising your access right. You may exercise your right to access certain information by contacting us at 1-833-375-7294 or privacy@reigningchamp.com.

Additional information for Oregon residents.

• Controller. The controller of your Personal Data is Reigning Champ Enterprises Inc.
• Third Parties. You may request a list of specific third parties to which Reigning Champ has disclosed Personal Data by contacting us at 1-833-375-7294 or privacy@reigningchamp.com

Additional information for Rhode Island residents.

• Third Parties. We do not engage in sales of personally identifiable information to third parties, under Rhode Island law.

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16. Notice to Nevada Residents

We do not engage in “sales” of covered information as defined in Nevada law, but you may contact us at privacy@reigningchamp.com if you have questions.

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Privacy Policy (INT)

This Privacy Policy was last updated on: October 5, 2026.

Your privacy is important to Reigning Champ Enterprises Inc. and/or affiliated companies that provide administrative, operational, legal, technology, customer support and other services ("Reigning Champ", “we”, “us”, or “our”). This Privacy Policy (“Policy”) explains how Reigning Champ collects, uses, discloses, and retains your information when you visit or use our website (our “services”), including the use of personal information in connection with interest-based advertising. It also describes the controls we provide you with to manage your personal information within our services and your data subject rights (such as your right to object to certain types of processing we carry out).

Reigning Champ is the controller of your personal information if you are in the EEA, UK and/or Switzerland. When we refer to our legal basis, we mean our legal basis under EEA and UK laws.

See Section 5 (How To Exercise Your Rights) below for additional information on data subject rights.

Table of Contents

 

1.      What Personal Information We Collect

2.      How Reigning Champ Uses Your Information and Our Related Legal Basis

3.      Disclosure of Personal Information to Others

4.      Retention of Personal Information

5.      How to Exercise Your Rights

6.      Cookies and Other Technologies

7.      Social Networking and Similar Situations

8.      Personal Information of Children

9.      Other Websites/Online Services

10.     Policy Changes

11.     Unsubscribing to Newsletters and Messages

12.     International Users

13.     Contacting Reigning Champ's Chief Privacy Officer

14.     China Addendum

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1. What Personal Information We Collect

Reigning Champ obtains personal information about you in four ways:

• We collect information that you provide us:
  • Account Information: When you create or manage an account with Reigning Champ, we collect your name, email address, password, shipping address, billing address and site region. Some of the information is optional (e.g. your date of birth) so you do not have to provide it to us. You may also choose to add a ‘wish list’ to your account that shows which items you would like to purchase.
  • Purchase Information: When you purchase products or services through the Reigning Champ website, we collect your name, email address, credit card and payment information, mailing and shipping address, phone number, marketing preferences and any other information you provide. We retain your purchase history from Reigning Champ's websites.
  • Support Information: When you send us an email or otherwise contact us for support (e.g. when you ask us questions or for our help), including through Reigning Champ Customer Support (available here), through online chat services and on social media, we collect the information you give us (i.e. your name, email address, contact details, photographs, saved items in your cart, payment card details, any questions or feedback you give us and any other personal information you provide), including communications that we exchange or you share or publish and data created from such communications, such as transcripts, summaries and other records generated through automated tools. Some of the information may be optional. Any communications through our online chat services or Reigning Champ Customer Support may be monitored or recorded for quality assurance and other purposes as described in this Privacy Policy. Please do not use our online chat services or Reigning Champ Customer Support if you do not want us to monitor or record those communications.
  • Data Providers, such as information services, demographic data providers, analytics providers, and data licensors that provide demographic, behavioural, or other information about our users. 
  • Research Data that you provide when you agree to participate in our surveys or research activities, such as your survey responses, profession, interviews, workshops, and audio and/or video that we record about you or captures of your device's screen in relation to such surveys and research activities.
  • Marketing / Promotions Information: When you register, or subscribe for our newsletters or promotions, or participate in our promotions, sweepstakes, contests, or surveys, we collect the information we need for your participation, such as your name, contact information, date of birth. We generally just ask for your contact information to participate, but in some cases request other information too.
  • Online Activity Information: When you use our website we collect (including through cookies and similar trackers) the IP address you use, information so we can single out your device and information about you, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access. We may collect this in the form of session replays (also known as session recordings), which recreate your interactions with our website. We use session-replay technologies, such as those provided by Microsoft Clarity that employ software code to record users’ interactions with the Services in a manner that allows us to watch video replays of those user sessions. The replays include users’ clicks, mobile app touches, mouse movements, scrolls and keystrokes/key touches during those sessions. These replays help us diagnose usability problems and identify areas for improvement. You can learn more about Microsoft Clarity at https://clarity.microsoft.com/ and https://privacy.microsoft.com/en-us/privacystatement, and you can opt-out of session recording by Microsoft Clarity by following the instructions found at https://docs.microsoft.com/en-us/clarity/faq. We collect information on the products you click to view through our emails. Our partners may also collect similar information, including with respect to your activities on other sites. Among other things, this helps us analyze, improve, and secure our online services, as well as support our advertising and marketing efforts. See our Cookie Policy to learn more.
• Information from Friends and Family: We may also collect information about you from others who know you like your family or friends when they want to ship a product (including gift cards) to your address. For example, to send the package, we need them to tell us your name, email, mailing and shipping addresses. We may also collect information about you from family or friends if they send you a link to a product or article on the Reigning Champ website, such as your IP address. If you provide us with information about your family or friends, please make sure that you let them know you’re doing so and remind them to review our Policy which describes how we use their information.
• Information from our Partners: We also obtain information about you from our partners, in addition to Online Activity Information. For example:
  • If you discuss us or submit an inquiry or message to us through a social media platform, such as Facebook, Instagram, Pinterest and X (formerly Twitter), we may be provided with your name, contact information and publicly available profile so we can follow up on your inquiries or comments.
  • Whether or not you open our emails to you and what products you click to view through our emails. This helps us gauge interest in our communications, products and promotions, and avoids us sending unwanted emails.
  • Third parties that provide us with your personal information include, Facebook, Google, Instagram, LinkedIn, Pinterest, Emplifi and X (formerly Twitter). The entities may use publicly available activities or information such as blogs, videos, internet postings, and user generated content, and in the case of Secret Sauce, information about past purchases with other brands to inform the measurement services we provide to you.
  • Among other things, this information helps us analyze, improve, and secure our online services, as well as support our advertising and marketing efforts. See our Cookie Policy to learn more.
• Information from your Employer: If you work for one of our vendors or other partners, the company you work for may provide us with your contact details and other information to facilitate your role in the provision of services to or with us.

Sometimes the information we ask you to provide us is needed for contractual or legal reasons. We’ll let you know when such information is required, and the consequences of failing to provide it. You can choose not to provide certain requested information. However, you may not be able to purchase products or services or access or use certain features of Reigning Champ's services, such as creating an account, if we need the information to provide you with the product or service or we are legally required to collect it. For instance, we cannot complete a purchase without payment details, send you a product without an address, enter you into a contest without your contact information, provide you with Reigning Champ Customer Support without your email and name, or create an account without your name.

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2. How Reigning Champ Uses Your Information and Our Related Legal Basis

The information we collect is described in Section 1: What Personal Information We Collect. We use this information we obtain about you for the purposes described below.

Set up and manage your Account

We use your information such as your Account Information and, Information from our Partners to set up and manage your Reigning Champ account, including to develop your profile for you. As our European legal basis for processing personal information for this purpose, we rely on contractual necessity as we need this information in connection with the contract with you under our Terms of Service  (which you accept when setting up your Reigning Champ account) and our legitimate interest in deleting expired or inactive accounts. The processing of personal information undertaken includes using and storing the personal information.

Provide Services

We use your information to provide our services to you. This includes using information such as your:

• Account Information, Purchase Information and, when you make a purchase through one of our partners such as Shop by Shopify, Information from our Partners, to facilitate transactions and process orders and payments for the products and services you’ve purchased, facilitate returns and otherwise administer our relationship with you;
• Support Information, Account Information and Purchase Information to provide you with support services, such as Reigning Champ Customer Support;
• Account Information, Purchase Information, Support Information and, when you make a purchase through one of our partners such, Information from our Partners to contact and correspond with you about your transactions and your use of our products and services, such as billing and payment discrepancies and to validate receipts;
• Support Information, Account Information, Purchase Information and, when you make a purchase or request support or ask questions through one of our partners, Information from our Partners to respond to your requests for support or other queries; and
• Online Activity Information to personalise and improve your shopping experience on our website, such as by using your location (country/region) information to determine your language preferences, display accurate date and time information or personalise the layout of our website based on your interests.

We use chat technologies, such as those provided by third parties such as Gladly, to operate chat features on the Services that you can use to communicate with us. We, Gladly, and other third party service providers that facilitate chat, customer support, transcription and communication management services, may access and use information you share through online chats or calls (for example to generate transcripts, summaries, quality assurance records and service analytics).

We use your personal information to provide support for our services, respond to your requests, questions and feedback, including through Reigning Champ Customer Support and chat services, evaluate your satisfaction with the Service and to otherwise administer our relationship with you (i.e. for the purpose of service provision as well as to improve our services as further explained below).

The processing of personal information undertaken includes using and storing the personal information.

As our European legal basis for processing personal information for the above purposes we rely on contractual necessity as we need the information to perform our obligations under that contract such as, for example, for the sale and delivery of our products to you. This includes steps we may take at your request before you enter into a contract with us. For example, we need your address and payment details to process and deliver your orders.

Where we use or process the information outside the context of a contractual relationship with you, such as where you raise queries or ask for support that is not specifically for a contract with us, or we are given your information in order to deliver an item to you that was bought by someone else, we rely on our legitimate interests or consent as a European legal basis. We have a legitimate interest in providing these services to you, and operating our business.

We also rely on our legitimate interests as our European legal basis, to personalise our website so that it reflects your circumstances (e.g. your location/language) and in better tailoring our website to our customers’ interests. Where we place cookies for these purposes, we rely on your consent where required by applicable law.

Market our services and run promotions

We use your information to market our services and run promotions. This includes using information such as your:

• Marketing / Promotions Information, Online Activity Information and Information from our Partners to market our products and services such as, for example, by providing you with information regarding our announcements, promotions, upcoming events, products, special features, and store openings which we think you may be interested in based upon the information we hold about you, such as your Purchase Information, Account Information and wish list and how you engage with our marketing emails;
• Account Information and Online Activity Information to remind you of un-purchased items left in your online shopping cart;
• Marketing / Promotions Information and, when you signed up through one of our partners like Instagram, Information from our Partners, to administer and facilitate your participation in sweepstakes, contests, special events, give-aways and promotions; and
• Purchase Information and Account Information to market our products and services, such as providing our most frequent customers with early access to our sales and events.

We also combine your personal information collected through various sources, including Purchase Information, Online Activity Information and Information from our Partners, to enhance and personalise your shopping experience on our websites.

The processing of personal information undertaken includes using and storing the personal information.

As our European legal basis for processing personal information for this purpose we rely on our legitimate interests. We have a legitimate interest in marketing our business, including providing you with tailored and personalised advertising and communications to develop and promote our business and in reminding you of uncompleted purchases.

Improve our services

We use your information to improve our services. This includes using information such as your Purchase Information, Research Data, Account Information, Marketing / Promotions Information, Support Information, Feedback Information, Online Activity Information, Information from Friends and Family and Information from our Partners, to analyze and learn about how our services are accessed and used by you and others to evaluate and improve them, including by developing new products and services, responding to trends and patterns, feedback including sentiments expressed on social media or directly to us, best managing our marketing and other communications, responding to any complaints you may have, and by analyzing transcripts and summaries and other customer interaction data. The processing of personal information undertaken includes using and storing the personal information.

We usually do this based on anonymous, pseudonymized or aggregated information which does not focus on you individually. For example, if we learn that most users use mobile devices, we might wish to expand on that feature, or if we see comments or reviews posted online we may use that to improve our services.

We may also use providers that use artificial intelligence or machine learning to analyse the data including for communication summarization, personalization, customer service optimization, behavioural analysis, and business analytics.

As our European legal basis for processing personal information for this purpose we rely on our legitimate interests or consent. We have a legitimate interest in operating and improving our business and best managing our communications. This legitimate interest includes providing any personalised services and understanding how our services are being used, obtaining insights into usage patterns of our services and developing ways to change our products and services so they are more interesting for you and other users, increase purchases and to provide an innovative and tailored offering to our users and customers on a sustained basis. You have a right to object to this processing and, where we have asked for your consent, to withdraw that consent.

Advertise

We and our partners use your information to analyze your interactions with our services and third parties’ online services so we can tailor our advertising to what we think will interest you and monitor and measure the effectiveness of our advertising. This includes using information such as your Account Information (email address only), Online Activity Information and Information from our Partners to facilitate Reigning Champ ads showing up on other third-party sites and platforms you visit. For instance:

• we and our partners may use cookies to help serve you Reigning Champ ads better tailored to the interests you’ve shown by browsing our websites (mainly using Online Activity Information and Information from our Partners); and
• we and our partners may use email addresses for the purposes of creating custom audiences on third-party platforms and services like Facebook and Google by matching people who visit our website with people on such platforms which may be used to show advertising to members of that audience.

The processing of personal information undertaken includes using, storing and transferring the personal information.

We and our partners use “cookies” and other similar technology. See further information in our Cookie Policy.

As our European legal basis for processing personal information for this purpose we rely on:

• your consent, for example where cookies are placed for targeted advertising purposes. See Section 5 (How To Exercise Your Rights) for information on your right to withdraw your consent. Your withdrawal of consent won’t affect the lawfulness of processing based on consent before its withdrawal.
• our legitimate interests. We have a legitimate interest in advertising our business, providing you with tailored and personalised advertising and communications to develop, improve and promote our business.

See information under Paragraph 7 (Analytics and Advertising) of Section 3 (Disclosure Of Personal Information To Others) below in relation to our role as joint controller of your personal information when we share information with third parties for this purpose.

Safety and security

We use your information, such as your Account Information or Online Activity Information, for safety and security purposes, including the sharing of your information for such purposes. We do so as it is necessary to pursue our, your and others’ legitimate interests of ensuring the security and integrity of our services and premises, including enhancing individual’s protection against spam, fraud, abuse, crime and security risks of all types.

As our European legal basis for processing personal information for the above purposes we rely on our legitimate interests. We have a legitimate interest in ensuring that the services we provide and our premises are safe and secure.

We also rely:

• where necessary, on a third party’s legitimate interests, such as our partners who have a legitimate interest in preventing unlawful and fraudulent activities; and
• when we believe, in good faith, that we have a legal obligation to do so, for example to comply with a binding law enforcement request.

The processing of personal information undertaken includes using, storing, and transferring the personal information.

Manage our vendor / partner relationships

If you work for one of our vendors or partners, we may use Information from your Employer, such as your basic contact information, to manage our relationship with your employer and to facilitate your role in the provision of services to or with us. We rely on our legitimate interests to maintain good and efficient relations with our partners and vendors and receiving services from them which necessitates processing some limited information. The processing of personal information undertaken includes using, storing and transferring the personal information.

Enforcing our terms and policies

We may use your information, such as your Purchase Information, Online Activity Information and Account Information for the purposes of enforcing our Terms of Servicee, and other legal terms and policies.

As our European legal basis for processing personal information for the above purposes we rely on contractual necessity and our legitimate interests. We have a legitimate interest in ensuring that our Terms of Service, and other legal terms and policies are complied with in providing our services.

The processing of personal information undertaken includes using, storing and transferring the personal information.

Protection and legal compliance

We may use and disclose your information, such as your Purchase Information, Account Information or Online Activity Information in order to protect our and others’ interests, rights and property (for example, to protect our users from abuse or if we consider, in good faith, it’s necessary to comply with applicable legal requirements, such as tax and other government regulations and industry standards, contracts and law enforcement requests). For example, we may disclose your information where we believe, in good faith, this is required by applicable law, including to comply with a subpoena, warrant or court or arbitral order or litigation disclosure obligations. We may also disclose your information if we reasonably believe disclosure is necessary or appropriate in connection with national security, law enforcement, or other issues of public importance. For example, we may disclose information to law enforcement authorities or other businesses and organizations in connection with the detection, prevention, and prosecution of activities that we reasonably believe to be unlawful or fraudulent (including activities on our websites). Such disclosed information may include information of the individuals suspected of involvement in unlawful or fraudulent activities.

As our European legal basis for processing personal information for the above purposes we rely on:

• our legitimate interests- we have a legitimate interest in protecting our users and visitors from abuse and ensuring that the services we provide and our premises are safe and secure and complying with laws;
• where necessary, a third party’s legitimate interests, such as our partners or the general public who have a legitimate interest in preventing unlawful and fraudulent activities;
• the fact that the processing is necessary in order to protect vital interests, for example, to prevent injury; and
• when we believe, in good faith, that we have a legal obligation to do so, for example to comply with binding law enforcement request.

The processing of personal information undertaken includes using, storing and transferring the personal information.

Key terms explained; legal basis, legitimate interests and contractual necessity

Some of the terms that we used in Section 2 are explained here:

• Legal basis - under EEA and UK law, processing of personal information by us must be lawful. By “legal basis” we are referring to the legal justification for our processing of your personal information under Article 6 of the GDPR or UK GDPR.
• Legitimate interests - this is a type of legal basis that we can rely on to justify our processing of your personal information under EEA and UK law. It means that we are pursuing an interest of Reigning Champ or a third party, that’s legitimate; for example, our business interest in selling our products to you. We only rely on this legal basis where our legitimate interests are not overridden by the fundamental rights and freedoms of the individual.
• Contractual necessity - this is another type of legal basis that we can rely on to justify our processing of your personal information under EEA and UK law. It means that the processing is necessary to deliver a contractual service to you or because you have asked us to do something before entering into a contract.

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3. Disclosure of Personal Information to Others

We share personal information with the following types of recipients.

1. Affiliates

Reigning Champ and its affiliates may share your information with each other and use it for the provision of our products and services in accordance with this Policy. We may also share your information in order to engage in marketing on behalf of and with our affiliates.

2. Suppliers and service providers

We may disclose all or any of your information to our suppliers and service providers that perform services on our behalf (such as to help us fulfil your orders, deliver products to you, provide Reigning Champ Customer Support, deliver customer communications, manage our data (including storing or hosting data for us, help us with marketing, provide us with email and chat services, manage or host our websites, provide measurement services, undertake fraud detection and address validation, and comply with tax laws). This includes, in particular, Account Information, Purchase Information, Feedback Information, Support Information, Online Activity Information, Marketing / Promotions Information, Information from your Friends and Family and Information from our Partners.

We require our suppliers and service providers to protect the privacy of your information in a manner that is consistent with applicable privacy laws.

Some of our suppliers and service providers may contact you directly in order to provide their service; for example, our delivery partners may contact you to provide you with tracking information for a delivery. Our delivery partners are often independent data controllers in certain respects.

3. Professional advisers

Professional advisers, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us. These third parties are often independent data controllers.

4. Payment Processors

We transmit your personal information, such as your Purchase Information, via an encrypted connection to our payment processors. Some of these payment processors can be independent data controllers in certain respects.

5. Business and marketing partners

Third parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you. These third parties are often data controllers in such respects.

6. Third-Party Platforms.

If you use a third-party platform, such as Shop by Shopify to browse Reigning Champ or to make a purchase, or otherwise link your Services account to, a third-party platform, we may share your personal information with that third-party service. The third party's use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service.

7. Analytics and advertising partners

We use third-party analytics and/or ad-serving services through providers such as Meta (previously Facebook) and Google which is further described in our Cookie Policy. The providers of these services may be data controllers and independently collect, use, and disclose your IP address together with information about your visits to this and other websites that they service in accordance with their own privacy policies (and not this Policy) so we can improve user experience on our websites and to provide you with tailored advertising and measure and monitor its effectiveness, and for the purposes described in their privacy policies. For instance, Google may use Google analytics data to better understand online behaviour and trends and improve its products and services.

If you live in Europe, when Reigning Champ uses some of Meta Platforms Ireland Limited’s advertising products or analytics services such as Page Insights, in relation to some of this processing of your personal information, we are a joint controller of your personal information together with Meta Platforms Ireland Limited. Meta Platforms Ireland Limited and Reigning Champ have divided their responsibilities under GDPR in respect of this joint processing. For example, Meta Platforms Ireland Limited is responsible for managing your individual rights relating to the joint processing.

You can exercise your data protection rights regarding the above personal information in respect of and against us or Meta Platforms Ireland Limited. To learn more about this processing, these Facebook’s webpages sets out how we share responsibilities with Meta Platforms Ireland Limited for your personal information: https://www.facebook.com/legal/controller_addendum and https://www.facebook.com/legal/terms/page_controller_addendum

In particular, further information on how Meta Platforms Ireland Limited processes personal information, including the European legal basis Meta Platforms Ireland Limited relies on and the ways to exercise your rights against Meta Platforms Ireland Limited, can be found in Meta’s Data Policy at https://www.facebook.com/about/privacy. In addition, you can find more information about how Meta collects and uses your information when you use Pages here: https://www.facebook.com/legal/terms/information_about_page_insights_data.

8. Legal compliance and protecting rights and interests

We may disclose your information (for example Purchase Information, Account Information or Online Activity Information), where we believe, in good faith, this is required by applicable law. This can include complying with a subpoena, warrant or court or arbitral order or litigation disclosure obligations. We may also disclose your information if we reasonably believe disclosure is necessary or appropriate in connection with national security, law enforcement, or other issues of public importance. We may also disclose your information as otherwise required by law, or authorised by law in connection with a legal investigation, or if we reasonably believe the disclosure is necessary or appropriate to protect or enforce our or others’ rights, interests and remedies or protect the business, operations or customers of Reigning Champ or other persons (including detecting and preventing fraud and preventing violation of our Terms of Service, and other legal policies). For example, we may disclose information to law enforcement authorities or other businesses and organizations in connection with the detection, prevention, and prosecution of activities that we reasonably believe to be unlawful or fraudulent (including activities on our websites). Such disclosed information may include information about individuals suspected of involvement in unlawful or fraudulent activities.

9. Mergers and business transfers

We may disclose your information to a third party in connection with a proposed or actual business transaction, such as a corporate reorganization, merger or acquisition, or the sale of some or all of our business or assets (including in connection with a bankruptcy proceeding) We will require that the information recipient agree to protect the privacy of your information in a manner that is consistent with this Policy. This could include all of your information relevant to the business being acquired.

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4. Retention of Personal Information

We retain your information for the period necessary to fulfil the purposes outlined in this Policy or where a longer retention period is be required or permitted by applicable law. For instance, we may keep your information to comply with our legal obligations, such as tax laws, to resolve disputes, to enforce our agreements or as otherwise permitted by law. The precise periods for which we keep your personal information vary depending on the nature of the information and why we need it. Factors we consider in determining these periods include the minimum required retention period prescribed by law or recommended as best practice, the period during which a claim can be made with respect to an agreement or other matter, whether the personal information has been aggregated or pseudonymized, and other relevant criteria.

For instance, we keep your Account Information until your account is deleted. We keep your Purchase Information until satisfied that no claims can be made regarding a purchase or, if longer, as required to comply with our legal obligations. We generally keep subscriptions to our email address list until someone opts-out, though we keep the fact of the opt-out on a suppression list so we do not send them messages until they change their mind.

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5. How to Exercise Your Rights

You may request access to your personal information and information about our collection, use, disclosure, and retention of that information by sending your request to our Chief Privacy Officer at one of the addresses noted at Section 13 (Contacting Reigning Champ's Chief Privacy Officer) below. Subject to applicable exceptions and limitations prescribed by law, you will be given reasonable access to your personal information, and will be entitled to challenge the accuracy and completeness of the information and to have it amended as appropriate. You may also request that we delete the personal information we process about you, by sending your request to our Chief Privacy Officer at one of the addresses noted at Section 13 (Contacting Reigning Champ's Chief Privacy Officer) below.

European users (i.e. those in the EEA and UK) have specific rights under local European laws, subject to various exceptions and limitations. These rights are outlined below and can be exercised by European users (if applicable under relevant local laws) by contacting our Chief Privacy Officer or as otherwise set out below:

1. Withdraw Consent:

If we rely on consent for the processing of your personal data, you can withdraw that consent prospectively at any time by contacting us at privacy@reigningchamp.com. Your withdrawal of your consent won’t affect the lawfulness of processing based on consent before its withdrawal.

2. Right of Access:

You have a general right to find out if we hold any personal data relating to you. You also have a general right to obtain a copy of any such personal data we hold on you.

3. Right to Rectification:

You have the right to rectify any information we hold about you that is inaccurate. You can help us maintain the accuracy and completeness of your information (including your Reigning Champ website Account Information) by notifying us of any changes to your information. You may update your Reigning Champ website Account Information through our websites or Reigning Champ Customer Support.

4. Right to Erasure/ Deletion:

You have the right, in certain cases, to have us erase any information we hold about you, provided there are valid grounds for doing so. To delete just your profile, you may use the Delete My Profile button found under the Profile section of the website (see further below).

5. Right to Restriction:

You have the right, in certain cases, to temporarily restrict the processing of your personal data, provided there are valid grounds for doing so.

6. Right to Data Portability:

You have the right, in certain cases, to obtain a commonly used machine-readable copy of the electronic information you provided to us for transfer to you or another controller if required.

7. Right to Object:

You have the right, in certain limited cases, to object to the processing of your personal data.

8. Cookies and Similar Technologies:

You can manage cookies and similar technologies by following the steps set out in our Cookie Policy.

9. Right to Lodge a Complaint:

If you are unhappy with how we’ve handled your personal data, you have the right to lodge a complaint with your local European data protection supervisory authority.

10. Delete Your Account:

You can request that we delete your account, by emailing your request to privacy@reigningchamp.com. After you delete your account, we may continue to collect, retain and use certain of your personal information (e.g. correspondence and tax records), including for the reasons identified in the section above entitled How Reigning Champ Uses Your Personal Information.

Delete Your Personal Information. You can request that we delete the personal information we process about you, by emailing your request to privacy@reigningchamp.com.

11. Declining to Use Our Online Chat Services:

Any communications through our online chat services may be monitored or recorded for quality assurance and other purposes as described in this Privacy Policy. Please do not use our online chat services if you do not want us to monitor or record those communications.

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6. Cookies and Other Technologies

See our Cookie Policy to learn about how we use, and how to manage, cookies and similar technologies.

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7. Social Networking and Similar Situations

When you post information on other services (for example, where you post information to social networking sites or link to Reigning Champ's social media, such as Facebook or X (formerly Twitter) pages or you may be able to "like" a product on your Facebook account or "pin" a product on your Pinterest account, the information that you post or share in connection with these third-party sites is visible to other persons and can be read, collected, used, and disclosed by other persons, including for sentiment analysis or to send unsolicited messages.

If you live in Europe (i.e. the EEA or UK), when we use our Reigning Champ Facebook page in relation to some of this processing of your personal information, we are a joint controller of your personal information together with Meta Platforms Ireland Limited. Meta Platforms Ireland Limited and Reigning Champ have divided their responsibilities under GDPR in respect of this joint processing. See Paragraph 7 (Analytics and advertising partners) of Section 3 (Disclosure Of Personal Information To Others) for further information on our joint controller relationship with Meta.

Otherwise, any information you provide or post to such third-party social-networking sites and other sites is governed by their own privacy policies, which you may read on the applicable site. Reigning Champ has no control over, or responsibility or liability for, the use, disclosure, and retention of the information that you disclose in those situations, and the use, disclosure, and retention of the disclosed information is not subject to this Policy. Please be careful when disclosing your information in those situations.

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8. Personal Information of Children

Reigning Champ does not knowingly collect personal information from children who are under 16 years of age. Please immediately contact Reigning Champ's Chief Privacy Officer at one of the addresses noted below if you believe that Reigning Champ has unintentionally collected personal information from a child under 16 years of age. If we learn that we have inadvertently collected the personal information of a child under 16 years of age, we will use reasonable efforts to delete that information from our systems (except to the extent that retention of the personal information is required or permitted by applicable law).

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9. Other Websites/Online Services

Reigning Champ's website and online services may contain links to other websites or online services. Reigning Champ has no responsibility or liability for, or control over, those other websites or service or their collection, use, disclosure, and retention of your personal information. Please refer to the privacy policies and terms of service that apply to those other websites or online services.

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10. Policy Changes

Reigning Champ may change this Privacy Policy from time to time, in which case we will provide notice to you by posting a new version of this Privacy Policy on Reigning Champ's website at reigningchamp.com. In some cases, we may also provide notification of changes in another way, such as via email or another manner through the services. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting).

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11. Unsubscribing to Newsletters and Messages

You may unsubscribe from our electronic newsletters and similar messages by using the applicable self-service unsubscribe procedure. For example, by clicking an unsubscribe link in an email or by contacting Reigning Champ Customer Support at support@reigningchamp.com. It can take several days for us to process your unsubscribe request so you may continue to receive communications for a short period following your request.

Although you may have unsubscribed from receiving our electronic newsletters and similar messages, if you continue to have an account with us or shop on our websites, from time to time, we may use your information for service messages and to communicate with you regarding important matters, such as information about your purchases or updates to this Policy or the Terms of Service that govern our websites. The importance of this information means you may not opt-out of receiving these types of messages and communications.

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12. International Users

This website may be accessed by users in countries outside of the USA. Information submitted by you through our websites is collected, stored and processed in the United States, Canada and other countries, regardless of the geographic location or country where the information originated. If you do not want your information being collected and maintained in the United States, Canada and other countries outside the European Economic Area (“EEA”), then you should not use our website.

When we transfer your information outside of the EEA, we ensure it benefits from an adequate level of data protection by:

• relying on adequacy decisions by the European Commission (for example, the adequacy decision with respect to transfers from the EEA to Canada) made under Article 45 of the GDPR, finding that the third country to which the information is being transferred offers an adequate level of data protection; or
• if there is no adequacy decision, using standard contractual clauses approved or permitted under Article 46 of the GDPR. You can request a copy of any of the standard contractual clauses relating to your information that we may have executed by contacting us using the details below. You can learn more about EU Standard Contractual Clauses more generally on this European Commission Website; or
• binding corporate rules (“BCRs”), to the extent in force for any of our partners. You can learn more about BCRs on this European Commission Website.

The laws of other countries regarding the collection, use, disclosure, and retention of information may be different from the laws of Canada and the United States, and their laws may be different from the laws of your country. The disclosure of your information in accordance with this Policy may result in your information being transferred to and outside of Canada, the United States, or your country.

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13. Contacting Reigning Champ's Chief Privacy Officer

If you have any comments or questions about this Policy or your personal information, please contact our Chief Privacy Officer by mail or e-mail at:

Reigning Champ Chief Privacy Officer

675 6th Avenue, 5th Floor,
New York, NY, 10010
Email: privacy@reigningchamp.com.

If you are located in the EEA or the United Kingdom and have questions about your personal data or would like to request to access, update, or delete it, you may contact our representative at:

Bird & Bird GDPR Representative Services SRL
Deloitte House
29 Earlsfort Terrace, Dublin 2
DO2AY28
Ireland

EUrepresentative.reigningchamp@twobirds.com

Key Contact:
Vincent Rezzouk-Hammachi

Bird & Bird GDPR Representative Services UK
12 New Fetter Lane
London
EC4A 1JP
United Kingdom

UKrepresentative.reigningchamp@twobirds.com

Key Contact:
Vincent Rezzouk-Hammachi

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14. China Addendum

If you are located within the People’s Republic of China (for the purpose of this addendum only, excluding Hong Kong, Macau and Taiwan, “China”), please read this Addendum (“China Addendum”) together with the Policy above.

1. What Personal Information We Collect

We may collect your Sensitive Personal Information, as defined in the China Personal Information Protection Law (PIPL), when necessary for the purposes specified in the Policy above and we will protect your Sensitive Personal Information with strict measures. Please be aware that the misuse or accidental leakage of Sensitive Personal Information may result in damage to your privacy and personal dignity or suffering damages to bodily or property safety.

2. How Reigning Champ Uses Your Information and Our Related Legal Basis

Apart from your consent, as our Chinese legal basis for processing personal information for the above purposes we rely on:

• Contractual necessity: necessity arising from the conclusion or performance of a contract (including a labour contract) to which you are a party;
• Legal obligation: compliance with legal responsibilities or obligations; Protect the interests of natural person and public health emergency: responding to a public health emergency, or in an emergency to protect natural persons’ health and property;
• Reasonable for news reporting: reasonably processed for news reporting, media supervision, and other activities conducted in the public interest;
• Publicly-available personal information: processing personal information that is already made public legally within the reasonable scope and in accordance with the requirements of the PIPL; or
• Other circumstances specifically permitted by Chinese laws and regulations.

3. How to Exercise Your Rights

You may have specific rights under Chinese laws, subject to various exceptions and limitations.

4. Personal Information of Children

You will be considered as a child if you are under 14 years of age (“Child”).

5. International Users

Where your personal information collected or generated within China is transferred to a country or region outside of China, your personal information will be secured by appropriate safeguards as set forth under Chinese laws and regulations, including without limitation, where applicable by the use of the standard contract officially published by the Chinese supervisory authority for the transfer of personal information from China to other jurisdictions.

If you do not want your information being collected and maintained in the United States, Canada and other countries outside of China, then you should not use our website.