MASTER SIMPLICITY
Even before the introduction of Reigning Champ in 2007, our focus as a private label manufacturer revolved around an obsession with quality and make. Our intention has always been to produce garments at the highest level, using the best manufacturing methods available. That remains true today. The work we do is guided by a respect for craft and an unwavering resolve to master simplicity.
It begins with our fabrics — the canvas for everything we choose to produce.
A great material can be the impetus for design and instill longevity in the final product. Our foundation is built on this principle, using best-in-class textiles painstakingly developed with our partner mills or sourced from specialist manufacturers who share the same attention to details as we do.
Equally important is the level of consideration that goes into our design process. The concept of restraint often guides us, shaping product with quiet purpose and creating pieces that are the true sum of their parts.
We take time to consider every nuance that contributes to an elevated sense of function, comfort, aesthetic, and fit.
Many hands contribute to our vision. A common thread of pride and craftsmanship flow through every step, from start to finish. Construction details, such as our signature flatlock seam, exemplify this ethos. First introduced in the mid-1900s, this specialized technique produces a seam that looks as good on the inside as it does on the outside — nothing else compares. Any given garment may pass through up to a hundred skilled hands before it meets our expectations, requiring an assembly of highly trained sewers to achieve the precision that we strive for.
The legacy we are shaping is one that celebrates process as much as the product — crafting timeless staples that are the building blocks of taste, quality, and enduring value.
We are continually striving to master simplicity.
