Presenting the next evolution in performance athletic wear by Reigning Champ—where classic sport meets material science, and innovation intersects with tradition.  

Crafted for Spring '24 and beyond, our revamped training lineup builds a new foundation for high-output activity and active recovery. Our featured campaign follows the training arc of the athlete, told from three distinct perspectives. It captures the ebb and flow of action and rest, from warm-up rituals to moments of high intensity—reinforcing our universal approach to crafting products that excel across all arenas.