Prince vs Reigning Champ
With a celebrated history of innovation and excellence, our collaboration with Prince references their early impact on the pro tour — in an era that introduced one of the greatest player’s racquets of all time, utilized by grand slam champions throughout the mid-80s and 90s.
Channeling their iconic typeface and nostalgic green palette, the 10-piece capsule comprises premium apparel and accessories produced by Reigning Champ, with limited-edition hard goods including the revered Original Graphite 107 Racquet, developed by Prince. All styles are unisex, and versatile for all occasions.
The campaign, shot in New York City, nods to Prince's origins and a great history of players from the Tri-State. It highlights the antithesis of country club tennis, defined by the perseverance of the public court grinder ready to hit anytime, anywhere.
We accompany two former D1 collegiate athletes and members of the Fort Greene Tennis Association, Vicente Muñoz and James Powers, taking to the court at Washington Market Park in Tribeca, in select styles from the collection.
The Prince vs Reigning Champ capsule is now available in-store, online & through select retailers worldwide.