REIGNING CHAMP LA BREA
Reigning Champ’s first flagship retail store in the United States is now open at 115 South La Brea Avenue in Los Angeles.
Reigning Champ La Brea was designed by Peter Cardew Architects, and evolves a vision developed at existing flagships in Vancouver and Toronto. According to Cardew, the stores “evoke the ethos of the gym, a place of efficiency and activity. A place of clarity with no dark corners. A place of shared wellbeing, active participation and display.”
The La Brea store’s high ceilings and concrete beams led Cardew to design a custom hanging shelving system suspended from steel rails. The modular system allows for easy movement, and each fixture is constructed from interchangeable components such as tables, boxes and rods, allowing for further configuration.
“In a time when sacrificing material resources simply for a change in appearance may be considered as irresponsibly wasteful, these innovative design solutions create equally effective change,” adds Cardew.
Western Hemlock, a strong wood with a straight grain, is used for the store’s millwork, referencing Reigning Champ's origins in Vancouver, British Columbia.
Reigning Champ La Brea
115 South La Brea Avenue
Los Angeles, California 90036
Monday – Saturday: 11-7
Sunday: 12-6 Holiday: 12-5
323 452 9108