Groundbreaking perceptual artist Michael Murphy recently created a custom installation at the Reigning Champ showroom in New York City. Commissioned to celebrate the brand’s 10th anniversary, Murphy utilized his signature perspective-based technique to create a one of a kind centrepiece for the SS18 collection.

Murphy’s rigorous approach and precise execution made for a natural partnership, and his sculpture is a unique expression of Reigning Champ’s design philosophy. The collection and installation were on view by appointment only during July.

“I refer to it as Perceptual Art, because the predominant focus of the art is upon the perception of the viewer. The artwork changes based on their understanding and perception of the work, what they are seeing.”

– Michael Murphy