RUN AND RECOVER BY RYAN WILLMS
"Run with your heart, not your legs."
In collaboration with creative director, holistic life coach, and founder of Into The Well, Ryan Willms, we introduce a new seasonal capsule that explores the harmony of mindful movement and sustainable well-being.
Our inaugural collection entitled, Run and Recover, is an all-season running kit inspired by the trails of Southern California. Featuring advanced fabrics and custom-dyeing techniques, the cohesive 8-piece capsule includes tie-dyed performance tops and accessories, jersey styles made with copper fibres, a micro-perforated mesh running jacket and short, and original graphics co-designed with LA-based art director and designer, Sam Jayne.
The kit is complete with a performance running sandal produced by Luna Sandals, a Seattle-born brand inspired by the Tarahumara — a group of indigenous people of the Americas renowned for their long-distance running ability.
Shot on location at Joshua Tree National Park, the campaign film follows Willms and fellow runners, Knox Robinson and Duy Nguyen, through an ecosystem of rocky terrain, cacti-lined trails and stark desert landscape, a fitting backdrop that is reflected in the collection's tonal palette of natural pigments, earth tones, and tie dyes.
Photography: Jackie Beale
Director: David O’Donohue